Jules Chéret (1836–1932), Saxoléine Pétrole de Sûreté, 1891
As the son of a printer Jules Chéret rose to become one of the leading poster artists of his time. In his own printing works he produced not only large-format posters, but also succeeded in simplifying the complicated printing methods of colour lithography, by using at first five stone plates, and later only three. This made the production of posters much more cost-effective. A scantily dressed lady on this poster acts as an advert for Saxoléine petrol.
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