Ludwig Hohlwein (1874–1949), Hermann Scherrer, Breechesmaker Sporting-Tailer München, 1907
Ludwig Hohlwein entitled his most famous poster motif simply, Man with saddle. He used this design in modified form for different purposes. The poster promotes the sportswear of the Munich business of Hermann Scherrer and addresses the well-heeled consumer class. The checked jodhpurs that Hohlwein has interpreted as a flat abstract plane are the poster’s eye-catcher. Hohlwein’s concept posters were multifaceted and subtly staged.
